Playbooks

Strong I Jumbo is the heaviest look in the formation, swapping out the split end for an extra tight end and running 23 personnel: two backs, three tight ends, zero true wide receivers. Where the base Strong I sets keep a receiver detached to hold a safety honest, Jumbo condenses everything inside the numbers with the fullback offset to the strong side and tight ends stacked on both edges. That alignment forces the defense to either bring nickel personnel into a numbers disadvantage at the point of attack or match with base and accept slower coverage bodies on your tight ends.
The run game here is the whole point. HB Dive and FB Dive give you two different downhill hits at the A gap, Power O pulls the backside guard behind the fullback kick out, and Inside Zone Wk lets you cut back against a defense that overcommits to the strong side. With two extra blockers at the line of scrimmage, you win the gap count against most 4-3 and 3-4 base fronts and can grind out short yardage without ever asking your quarterback to make a read.
The passing concepts are pure play-action punishment. PA Spot and PA Spot (1) sell the inside run and drop a tight end into the spot window between the linebackers and the flat defender, while PA Sprint HB Flat gets the ball outside on the perimeter after the second level bites downhill. Because there is no receiver split wide, the flat and curl zones are usually vacated by defenders who are crashing the box, which turns a five yard tight end route into a chunk gain against man free and single high shells.
Use this set on third and short, fourth and short, and inside the five where the extra blockers matter more than route spacing, then work in PA Spot to punish the run commit.
Check the second level pre-snap: if both linebackers are stacked tight and the safety is rotating down, the play action concepts have vacated windows behind them, so pull the trigger on the tight end in the spot.
Hot route an outside tight end to a slant or drag on HB Dive to build in a quick throw when you read man coverage, giving yourself an out against an inside blitz.
Run Power O to the strong side first to make the defense flow, then come back with Inside Zone Wk and hit the cutback lane on the weak side once the linebackers overplay the fullback.
Do not stay in Jumbo for extended drives against a good user, because the limited route tree lets them sit on the flat and spot windows with a controlled linebacker.