Playbooks
3wr Flex is the spread-out wrinkle inside Weak I, and it changes the math compared to the base two receiver looks in the formation. You still get the fullback offset to the weak side and a halfback stacked behind the quarterback, but the third receiver flexes out instead of attaching as a tight end or wing. That single alignment change forces the defense to declare: either they bring a nickel corner out with the flexed receiver and lighten the box, or they leave a linebacker or safety walked out in space against a wideout. Either answer gives you something, which is why this set functions as a run-pass conflict tool out of 20 personnel rather than a pure heavy formation.
The isolation piece matters most. With the flex receiver detached and the strong side reduced, your X on the backside gets a clean one on one look against press or off man on nearly every snap. Slot Fade X-Choice and Dagger X-Corner are built around that, giving the X a route where he wins on his own while the read side occupies underneath defenders. Meanwhile the fullback is still in the backfield, so Power O, PA Power O, HB Gut, and HB Stretch all run with a real lead blocker at the point of attack. Defenses that play light to match the flex receiver get gashed by downhill runs; defenses that stay heavy get attacked by the play action shots off the same backfield action.
The play action package is the payoff. PA X-Dig, PA Power O, and PA Boot Lt all sell the same run looks you are already showing, and because the fullback is in the picture the run fake holds linebackers longer than it would out of a shotgun set. PA Boot Lt gets the quarterback moving away from pressure and off spot-drop zone defenders, while PA X-Dig hits the intermediate window behind linebackers who bit on the lead block. Mesh Z-Dig rounds it out as your reliable man beater when the opponent starts locking up your outside guys and pressing at the line.
Read the defender over the flexed receiver pre-snap: if it is a linebacker or safety walked out, go to Slot Fade X-Choice or Dagger X-Corner and attack that matchup immediately
When the box is loaded with seven or more, check out of Power O or HB Gut and into PA Power O or PA X-Dig, since the run fake will freeze those extra defenders
Use Mesh Z-Dig on third and medium against press man, and hot route the fullback to a flat or angle route as your check down if the crossers get rerouted
Hit HB Stretch when the defense reduces its front to match the three receiver look, because the flex alignment pulls a defender out of the box and widens the run lane
Save PA Boot Lt for after you have established Power O on early downs, and use it specifically against opponents who user a middle linebacker aggressively downhill on run action